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WebJul 5, 2024 · An example of a broken brand promise comes from Ford Motor Company. During the 1980s, Ford’s brand promise was ‘Quality is Job 1.’. However, owners of Ford’s vehicles were not impressed as they routinely spent money on repairs. It got so bad that consumers gave Ford their own version of a brand promise: ‘Ford—Found On Roadside ... WebSep 3, 2024 · 1. Simple. The promise of a brand should be no longer than a simple sentence or two, as it should comprise the little catchiness of a tagline along with the essence of the brand’s mission. 2. Credible. Your … lagu ibu pertiwiku mp3 download
The customer promise clarifies "What is great customer …
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