WebAdvertising : concept and copy by Felton, George, 1947- ... "Advertising: Concept and Copy" covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. … WebAug 5, 2013 · The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A …
Advertising: Concept and Copy by George Felton - Goodreads
WebBrand image copy has its own rules- sells consumer feelings, not hardware. It's conversational and informal. You can use contractions. Five Steps process for producing … WebA classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads―from what to say to how to say it. buffalo ny silhouette
Advertising : concept and copy : Felton, George, 1947- : …
WebA mode is the means of communicating, i.e. the medium through which communication is processed. There are three modes of communication: Interpretive Communication, … WebA classic text now in a new edition, George Felton’s Advertising: Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. WebApr 8, 2024 · Concept and Copy is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart strategy to executing it with strong ads—from what to say to how to say it. Part 1, Strategies, operates on the premise that the idea beneath an ad’s surface determines its success. buffalo ny siding companies